Reports
Real numbers. Real sources.
01Market size
₹3,375 Cr
India's influencer marketing industry, by end of 2026
Growing at an 18% CAGR — pushed forward by D2C brand adoption and short-form video.
Source: EY India, 2026 →02Ad spend
$14.56B
India's total digital advertising market in 2026
Digital now accounts for 68% of all advertising investment in the country.
Source: ResearchAndMarkets, 2026 →03Reach
500M+
Social media user identities in India
34.1% of the population — the world's second-largest social media market after China.
Source: DataReportal, Digital 2026: India →04Platform
553M
Instagram users in India, as of June 2026
37.2% of the population — the platform where we run most client content.
Source: NapoleonCat, June 2026 →Answers
Straight answers to what clients actually ask.
01Organic reachWhy is my Instagram reach dropping even though I'm posting every day?→
02Meta AdsHow much budget do you actually need for Meta Ads in India?→
03Working with an agencyHow long does it actually take to see results?→
04Influencer marketingShould you pay one big influencer, or ten small ones?→
05Social commerceIs WhatsApp actually a sales channel now, or just a chat app for your brand?→
06Meta Ads · AIShould you let Meta's AI run your entire ad campaign in 2026?→
GOGet in touchTell us about your brand. We reply personally.→
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