Free tools
Two tools, built to give you a real answer.
No signup, no guessing — both built on real research and real 2026 benchmarks, not a generic rule of thumb.
Meta Ads
Budget Calculator
A real minimum and recommended Meta Ads budget for your brand, worked out from Meta's own learning-phase math — plus how to split it across campaigns.
Calculate your budgetInstagram
Engagement Calculator
Your real engagement rate, benchmarked against your actual follower tier — or use it to vet a creator before you collab.
Check your engagement rateNot sure which one you need, or want something more specific?
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